SEO optimization can be a very difficult process for those who have not. The rules are constantly changing, and this causes people to struggle to find the best “new” techniques to build effective SEO strategies. Even with the best SEO tools, getting the rank seems like a very difficult process to achieve.

If you fall into the category of people who cannot understand what is the role of SEO service in online promotion, you don’t have to worry. We will present you a relatively simple, efficient and intelligent strategy.

Before you can use this approach, however, you have to learn the basics yourself. The foundation of any SEO campaign is built on the goals of the brand, on the target audience and on the social channels you can take advantage of.

After you have identified all these factors, you can start an intelligent SEO strategy. If the preparations are complete, you must start working intensively using the following 5 points to help you in your SEO Strategy.

1. Usability is a priority

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Your website is your digital home. This is where you want to direct all your consumers. For this reason, the user experience is very important in the SEO effort. Google wants to offer the best UX possible and they want to see the same from the sites they rank. A site that users leave after the first interaction represents a signal for Google, and it will treat the positioning of the site as such.

Let’s clarify one thing: A pleasant experience for the user does not mean a beautiful site, it means a functional site. Although design is important, it is not as crucial as site performance.

If you make clear, clean and focused presentations to guide the visitor to the next step in his journey, you will manage to keep visitors interested for a longer period of time, and this improves SEO.

Cand faci structura unui site, asigura-te ca un numar cat mai mare de elemente determina imbunatatirea scopului principal al companiei tale.

Of course, more steps are needed to improve your website from an SEO point of view, such as Optimizing Images, obtaining inbound links and keyword research. This brings us to the next point.

2. Different types of keywords

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Keyword research is the cornerstone of SEO. You need to target the right keywords to reach the desired audience. Even if certain keywords, such as long ones, have gained popularity lately, you need to understand things in a much deeper way than that.

The keywords that define your site are phrases that users use in searches when they want to describe a business. These keywords are very general and it is very difficult to get good positioning for them, but still, they play a key role in the keyword strategy. These phrases must be placed in all the content of your website.

Product keywords go deeper into the niche area. These terms characterize the “goods” that your website offers. To use these keywords in the most effective way, they must be as specific as possible. If your brand sells shoes, then the keywords you should use are Nike, Adidas, New Balance, etc.

GEO Targeting keywords are indispensable for a local SEO business. These terms are about location and help Google or other search engines identify the location of your business, which can then be shared with users. GEO Targeting keywords are extremely important because, as Google said, “50% of consumers who performed a smartphone search for the location of a business, visited that place within the next 24 hours.”

Although this tactic will take time to get results, an excellent way to get relevant information through keywords is to implement a voice search feature on your website.

3. HTTPS – a new important ranking factor

Google considers user security to be very important.

HTTPS URLs provide a much more secure experience for website visitors compared to HTTP. Actually, the “S” in HTTPS comes from Security.

Google even developed a ranking signal for HTTPS in its Algorithms. Backlinko, an SEO training service, conducted an experiment that included more than a million Google search results and discovered that “there is a strong correlation between ranking on the first page of Google and HTTPS”.

Moreover, Gary Illyes, a Webmaster Trends Analyst at Google, sent a tweet in 2015 in which he stated that “if you work in SEO and recommend against HTPPS, you are wrong and should feel bad.”

4. Supports represents a specific kind of structured data that helps Google and other search engines return more informative results to users. Adding to your site will help improve the snippets used for your site in SERPs and tell search engines where your reviews are, where your videos are located, what your company’s niche is and more.

Although is not currently a ranking signal, Google stated that in the future it might become one. John Mueller, a Webmaster Trends Analyst from Google stated that “over time, I think it’s something that will be used for ranking -hate.”

5. Create content

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You’re probably tired of hearing about content marketing, but it’s worth repeating.

Content plays a huge role in SEO, and it must be created constantly and centered on the keywords for which you want to get a good ranking. But that doesn’t mean that content shouldn’t be useful for users. Developing useful content that readers will enjoy is the goal of this “game”.

The content does not only contribute to the SEO strategy, but it is able to obtain ranking on its own, thus becoming twice as effective. In addition, constant content posts cause crawl bots to return to your site, showing that your site is active; another factor that contributes to improving SEO.

SEO can be difficult at times, but the tactics above are not complicated and offer massive benefits. If you want your website to survive in the online environment, SEO is a necessary practice to bring awareness to your brand.

I convinced you to try one of these strategies, but you don’t know where to start? You can start by requesting a free SEO audit</em > to have a starting point.