Any team of SEO specialists or online marketing enthusiasts is always looking for , solutions to get top positions in Google results. Online, you can read dozens, even hundreds of pages about this topic.
Every SEO specialist has a certain view on what actions to implement in order for a website to get the best SEO results.
SEO is an extremely complex field, each optimization step/action can easily be discussed for several hours.
With this article, we will try to answer some essential questions about SEO.
SEO, in one sentence, means: a quality website that is returned on the first page of search engines. If we were to define a formula for the above statement, we would say: quality website = unique SEO Oriented content + strong backlinks
Keywords
The cornerstone of any SEO action is the development of a key phrase strategy. What key phrases should an SEO strategy include?
Keywords are expressions associated with the brand; key phrases with a high search volume, known as Google suggestions or money keywords (key phrases used strictly for conversions); key phrases in the long tails category (particular key phrases but which target the audience very well).
Backlinks
In free translation, backlinks can be called trust votes/recommendations received from other web sources.
An important component of the optimization process is off-site SEO actions.
Google’s altgorithm places a strong emphasis on external linking. A link in the online environment is the equivalent of a referral in the traditional environment.
The number of backlinks is not that important. What really makes a difference is the quality of the backlinks. The quality of the links is reflected in the transfer of authority, and the authority in a better ranking in Google results.
The choice of web sources from which a site to receive a link is made based on several considerations: the site must have a high Page Rank, it must be a general site (e.g. articles site, press releases), it must be from the same sector of activity (a backlink from an auto parts site is irrelevant if our site sells shoes) and, necessarily, it must be a site that offers do follow links (that Google can analyze and take into account).
The key phrases on which it is recommended to place the anchor, the link, are recommended to be from the brand and long tail sphere.
It is recommended to avoid placing links on money keywords, as Google’s altgorithm may interpret this action as manipulation in order to gain quick visibility.
Branded backlinks or long tail backlinks are considered “healthy” as they recommend a brand or product/service.
SEO Oriented Content
Any element published within a website, video, image or text, falls under the category content.
The main rule is that a site should have unique content that is not found in other web sources (not copied).
Web plagiarism is penalized by Google, which means a site is penalized.
Without quality content and SEO Oriented, the chances of getting organic visibility are nil.
What is SEO Oriented content?
It means content that addresses the internet user, who, once on the site, finds relevant information directly related to the search. The content of a website is closely related to the keyword strategy and link building.
Do you need someone to help with SEO Oriented content? You can contact an agency that offers SEO services to help you – you optimize and create your content so as to attract relevant traffic.