SEO (Search Engine Optimization) is a method of online promotion, by modifying the site so that it complies with the rules according to which it is indexed by the search engine.
White Hat SEO
White Hat SEO is an optimization method focused on compliance with search engine rules and recommendations. It is an optimization method based on creating optimal keyword densities, identical content for human users and search engine bots, and quality links.
It is a long term, secure optimisation that does not attract search engine penalties. You can use a range of SEO tools to see how well a site is optimised, depending on the rules used for indexing by the search engine robot.
Black Hat SEO
Black Hat SEO is an optimization method that does not respect the rules and recommendations of search engines, trying to fool the search robots, and thus get better indexing. Black Hat SEO has been considered a legal method, but due to the development of these techniques in the direction of the existence of different visual content from non-visual content, the use of these methods attracts penalties from search engines. It is a method that can produce results quickly, but can also lead to penalties or even temporary or permanent exclusion from search engine indexing if it is discovered that such techniques have been used for the site in question.
Black Hat Techniques:
- Keyword stuffing: the site should contain only keywords
- Invisible text: use text whose color is identical to the background color
- Doorway pages: fake pages that are not visible to the human user, pages that are created just to get a higher indexing from the search engine
Black hat SEO techniques are tempting because they offer quick results, but can attract different penalties depending on the method used. In case of repeated use of these techniques, the website may be permanently excluded from the search engine indexing list. The main search engine, Google, does not consider SEO as spam. For Google, SEO becomes a spam method when hidden text, hidden links, or redirects are used.
OptimisationPlus approach
OptimizarePlus is a search engine optimization service that uses only White Hat techniques. By using White Hat methods there is no risk of being penalized by the search engine, achieving a long term SEO promotion.