Cookie policy
1. What is a cookie and what is it used for?
Our website uses cookie technology to provide you with a better and more personalized web service. The data stored by the cookie files used on our Website never show personal details on the basis of which an individual identity can be established.
A cookie is a small text file that is stored and/or read by your web browser on the hard drive of your end device (e.g., computer, laptop or smartphone) depending on which websites you visit. Cookies also make your interaction with websites safer and faster because they can remember your preferences (e.g, login, language), sending the information they contain back to the original website (first-party cookie) or to another website to which they belong (third-party cookie), when you visit that website again using the same end device.
2. How you can control cookie files
You can withdraw your consent to cookies at any time. To this end, you can block or remove cookies either through your web browser settings or by using software provided by third parties, or by following the specific instructions for cookie categories in the following sections. In any case, problems with the use of certain parts of the website may occur if you disable cookie files.
If you want to remove cookie files stored on your devices and configure your web browser to refuse cookie files, you can use the preferences settings in your web browser. Typically, you can find the browser settings related to cookie files in the “Options”, “Tools” or “Preferences” menus of the web browser you use to access our Websites. Depending on your web browser, various means may be used to disable cookies. For more information, please visit your browser’s website:
- Cookie settings in Internet Explorer – Internet Explorer
- Cookie settings in Firefox – Firefox
- Cookie settings in Chrome – Chrome
- Cookie settings in Safari – Safari
- Cookie settings in Edge – Edge
- Cookie settings in Opera – Opera
To learn more about cookies, please visit www.allaboutcookies.org or see www.youronlinechoices.eu, which contains additional information about behavioral advertising and online privacy.
3. Cookie files used on the optimizareplus Website
Based on the function and purpose for which cookie files are used, they are usually classified into the following categories, which optimizareplus uses on its Website:
- Absolutely necessary cookie files allow you to browse the Website and use its basic functions. They are usually installed only in response to actions performed by you that amount to a request for services. These cookie files are indispensable for the use of the Websites.
- Functionality cookies are used to recognize you when you return to our Website and allow us to provide you with enhanced and more personalized features, such as remembering your preferences. These cookies collect anonymous information and cannot track your browsing on other websites. The expiry period of these cookies is a maximum of 2 years.
- Analytical and performance cookies allow us to recognize and count users and collect information about how the Website is used (for example, which pages a user opens most often and whether the user receives error messages from certain pages). This helps us to improve the way our Website works, for example, by ensuring that you can easily find what you are looking for. The expiry period of these cookie files is a maximum of 2 years. For third-party cookies, the expiry period may vary and in some cases may exceed 2 years. For more details on this category of cookies, see Section 4 below.
- Marketing and target audience identification cookies record your visit to our Website, the pages you visited and the links you clicked. We will use this information to provide advertisements more relevant to you and your interests. It is also used to limit the frequency with which you see an advertisement and to help measure the effectiveness of advertising campaigns. We may also share this information with third parties (such as advertisers) for this purpose. The expiry period of these cookie files is a maximum of 2 years. For third-party cookies, the expiration period may vary and in some cases may exceed 2 years. For more details on this category of cookies, see Section 5 below.
- Social network cookie files allow you to share your activity on social networks such as Facebook and Twitter on the website. These cookies are not controlled by us. For more details on this category of cookies, see Section 6 below.
- Other types of cookie files that can be used later. We will inform you through our updated policies if any other types of cookies are used.
Please note that optimizareplus uses third party services to obtain information about your use of our Website to optimize your user experience and to present advertisements to you outside of our Website. These third parties (including, for example, advertisers and external service providers, such as web traffic analysis services) may also use cookies, over which we have no control.
4. Cookie files used for statistical purposes and to monitor web traffic
Google Analytics
Our websites use Google Analytics, a web analytics service provided by Google. Google Analytics uses cookies to help a website analyze how you use that website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers which may be located in the EU, EEA and/or the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your address with any other data. IP address with other data held by Google.
You can opt out of Google Analytics without affecting the way you can visit our website.
Detailed information on Google Analytics and the protection of personal data (including how you can control the information sent to Google) can be found at: https://policies.google.com/privacy/partners.
To prevent tracking by this type of cookie, you can install an add-in on your web browser (http://tools.google.com/dlpage/gaoptout).
Other analytical and performance cookie files
Similarly and for the same purposes (traffic analysis and monitoring), our website uses cookies placed by Chartbeat, Cxsense and CrazyEgg to collect data about your interaction with the website and your browsing behaviour on the website (including the cookie ID, IP address and type of device used to access the website). However, we only receive aggregated data about website users, without any possibility of identifying you.
Detailed information on the processing carried out by (i) Chartbeat can be found at https://chartbeat.com/privacy/ (ii) Cxsense can be found at https://www.cxense.com/about-us/privacy-policy; (iii) CrazyEgg can be found at https://www.crazyegg.com/privacy.
5. Cookie files used for direct marketing purposes
Google Analytics
In order to receive advertisements and marketing content, customized to your preferences, our website uses DoubleClick for Publishers (DFP) and Google Ad Exchange technology, provided by Google. The information generated by the cookie files about your use of the website (including your IP address) will be transmitted to and stored by Google on servers which may be located in the EU, EEA and/or the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your email address with any other data. IP address with other data held by Google.
Detailed information on Google Analytics and the protection of personal data (including how you can control the information sent to Google) can be found at: https://policies.google.com/privacy/partners.
6. Social network cookie files
On some of our Website, third parties that provide applications through this Website may place their own cookie files in order to monitor the performance of their applications or to customize these applications for you. For example, when you share an article using a social network share button (e.g., Facebook or Twitter) available on a website, the social network platform associated with that button will record this. On some websites there may also be embedded content, for example video content from third parties such as YouTube, in which case these third parties may place their own cookie files.