How to get on the first page in Google?

Well, it depends on the keywords that are the subject of the target.

The level of cost and effort in terms of time and expertise differs depending on how complex your keywords are.

It’s one thing to rank in the top Google positions for the search “digitize parking” and another to rank for “wedding dresses”.

Whatever the situation, a number of seo services services that are correctly targeted and sized to the project budget.

A very important factor in getting on the first page of Google by selected search terms is understanding the implications of the project.

The competition for each selected word must be considered. Depending on the competition history, the effort involved in gaining new positions may be higher or lower.

What does the competition history mean?

This refers to the age of the results indexed by Google.

Basically we have A1.ro website that has invested for 5 years in ranking on the first page in Google for the search term “highway”. It is even on the 1st position in Google since 2008.

Today, in 2020, we want to position A2.ro on the first page of Google after the same search, “motorway”. The next 9 positions on the first page are also of significant age. They have appeared in the last 5 years and have been on the first page since 4 years ago.

Basically, we have to recover the 5 years advance held by A1.ro and the other 9 sites present on the first page.

How do we do better SEO? How do we get on the first page of Google for the term “highway”?

We build a smart SEO strategy with realistic goals. Each objective represents a phase of the project.

We study the competition, draw conclusions and make an implementation that scores higher than Google’s competition.

The relevance score cannot be increased overnight. We have to be patient and keep an eye on each phase of the project.

The competition does not sleep, and they work to maintain or improve their position. So always with an eye to the competition we build a site with more relevant content than yesterday and more relevant than the indexed content of the competition.

Mind you, the content of the competition has already been indexed for 4 or 5 years.

Maximum attention should be paid to each element of the site and external links.

If our website is new, we have a possible disadvantage from the perspective of possible penalties of Google algorithm updates, Penguin, Panda, Penguin 2.0.

Attracting links should not be done abruptly and in large quantities, in order to avoid the categorization of incoming links as unnatural.

To achieve our goal, we need to know how the search engine works.

How does the Google search engine work?

How Google’s search engine works is not 100% known. All we can do at the moment is to identify the parts of the algorithm based on tests and experience gained in positioning websites in search engines over the years.

What we do know for sure is that the recommendations in the Google Guidelines must be followed. In SEO there are no shortcuts.

The ranking hierarchy of search results is based on mathematical evaluation algorithms.

We have 3 very important elements to keep in mind when talking about website optimization.

1. Web crawler

In English, the Google bot. Its main task is to read the content of the sites in the database.

New pages are added to the database and the web crawler catalogues the content according to its relevance. The database grows continuously and the crawler returns the results looking for new links and changes in the relevance of the content.

The Google bot feeds on fresh and unique content. We can say that it is like a little man, needing fresh food and people with unique ideas that inspire it and help it to be better and happier. If the bot is happy with a certain type of content, it will be more than happy to show that content to as many people as possible by ranking higher in Google results.

2. Google Index

The Google index holds all the information read by the web crawler. When a site changes, the index is updated with the new information. The database of indexed information is constantly growing.

3. Search engine

Acesta este responsabil cu cautarea in baza de date si afisarea rezultatelor. Acesta trece prin indexul bazei de date de fiecare data cand o cautare este efectuata. Motorul de cautare este sustinut de un algoritm care afiseaza rezultatele in functie de relevanta acestora la momentul cautarii.
Ierarhia rezultatelor afisate este determinata scorul de relevanta calculat de algorim in momentul cautarii.

The main purpose of the search engine is to deliver relevant search results. In this respect the search engine algorithm is constantly being developed and refined. Our behaviour as users determines changes in the definition of relevance, which is the main trigger for continuous optimization of the results delivered by Google.

In concluzie, viata noastra fiind dinamica, comportamentul utilizatorilor fiind in continua schimbare, relevanta continutului web este intr-o continua reevaluare.
Procesul de optimizare trebuie sa fie continuu.

Re-evaluating the following elements is mandatory to stay or get on the first page in Google:

  • optimization of site structure (correctly written links)
  • text content optimization (original text content)
  • external link optimization (not necessarily the volume of links but especially the quality and relevance to the niche in which the site operates)
  • optimising the short description of pages
  • optimising page titles
  • social media popularity (presence in blogs, Facebook, Twitter, Google + etc.)

So that’s pretty much all that should be considered for a good ranking on the first page of Google.

So all these details lead to costs. Money, time, physical, mental energy.

Thinking of promoting your business, but don’t know where to start or what the problems are with your website? You can request a free SEO audit to see exactly where you should start.