There are two inseparable things when you start an online business: SEO and Web Design. Web design has a massive impact in Google, but when it comes to SEO, the vast majority of people only think about page relevance, keywords, link building and others. Many do not realize that Web Design plays an important role in SEO and end up neglecting it.

In fact, Web Design is not only about aesthetics, a quality website should make navigation easier for both the user and search engine robots.

From a small website to the website of a multinational corporation with hundreds of dynamic pages, all must present certain design aspects.

I present to you some tips that you can consider to increase in the search engines when you create a website.

The role of Web Design in SEO

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Web design is the starting point in SEO – if you want to remain competitive, you must integrate features in Web design to improve the ranking. So, SEO optimization starts with the design of your website.

Keywords are very important elements in Web Design. Since keywords are used to describe your business, Web Designers must realize that using keywords strategically in the site is an advantage. Before using keywords, make sure that the technical aspects of your design will not interfere with the relevance of the content.

Many designers focus on the latest design trend to the detriment of website visibility. Even if you want your site to be pleasing to the eye, don’t forget to put effort into the elements of the site that help increase the positioning.

When creating a website, the designer must ensure that the website can be accessed quickly by crawlers. Sites that are accessed quickly by crawlers and that do not present errors benefit from the best visibility in online searches.

As you can see, SEO and Web Design go together, many web designers have noticed the need to incorporate SEO in the Web Design process. It is easier to get traffic on your website if the processes are done simultaneously.

An attractive site, but which is not SEO-Friendly, loses visibility in search engines. The correct integration of SEO elements in Web Design includes aspects such as navigation, technology, content, linking, etc.

1. Navigation is important

If users think that your site is slow, they will leave it immediately, this contributes negatively to the site because Google takes into account the Bounce Rate.

Therefore, the site must be aesthetically pleasing and easy to navigate.

The way you arrange the elements of the site is crucial because potential buyers must quickly find what they are looking for, without encountering any difficulty. The site had to have a constant flow of content and ideas that would make visitors stay as long as possible on the site.

If visitors find the product they are looking for, they will most likely come back. Navigation is important for both visitors and search engines. Inadequate navigation will affect the ranking of the site.

SEO-Friendly navigation is important because a positive experience of a visitor will determine his return to the site and will bring a better ranking in the search engines.

2. Avoid 100% Flash or 100% Dynamic Javascript

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Flash is the classic example of technology that can create sites that look fantastic visually, but that cause major problems both when it comes to understanding and ranking them by search engines.

There are opinions that state that these technologies are SEO-Friendly. The truth is that search engines still face difficulties when they need to extract information such as link data or relevant keywords.

An example is 100% Flash sites that cannot provide distinct URLs on different pages. This is important in the sharing of links, in bookmarks, in Analytics and inbound linking.

Sites that use a lot of Flash are the most difficult to get to the first pages of search engines because they decrease the amount of content available for search engines, and they have problems understanding inbound links and their relationship with the content of the site .

Another reason why these sites are not good for SEO is that these sites load much harder than an HTML-only site. Such a site is more difficult to load because the browser is forced to load the Flash player, and sometimes the user is asked to install the Flash Player before he can view the site.

3. The size of the site is important

The more content you have, the more you can incorporate relevant text and keywords. It should be mentioned that the site will not have a better ranking just by the number of pages on the site. According to Search Engine Journal, the large number of pages allows you to use more SEO techniques</ a> and to use more keywords.

This means that a larger number of optimized pages can determine a better ranking. A smaller site, but with quality content, has a better ranking than a site with poor, irrelevant, copied or unoptimized content.

4. Correct HTML codes

HTML codes must also be optimized for search engines. This applies to all codes on your site. For example, if you use WordPress, make sure that you don’t have any code errors in ranking or in other aspects that can damage the ranking. Search engines hate weak codes for 3 reasons:

  • Your site may look different on some screens or browsers.
  • Search engines may not understand what your website or page is about.
  • Bad codes can slow down the site and cause errors.

5. Site loading speed.

If your site loads in more than 3 seconds, be sure that the performance is poor in search engines.

I presented some reasons that decrease the loading speed of your website.

Visuals problems. Images or graphics can dramatically slow down loading speed. You have to take into account things like the format, size and number of images you use.

The number of HTTP requests decreases the loading speed. The more elements you have on the page, the more the number of HTTP requests will increase. So it’s good to get as few elements as possible.

The code language can affect speed, keep HTML to a minimum as possible. Also, don’t forget to bundle the CSS files using CSS compressor tools.

6. Keywords, Content and Links

Content is king! During the website building process, it is important for the web designer to understand the theme of the website. As I mentioned earlier, the keywords must be relevant to the site and specific to the pages where they appear. The strategic placement of keywords will bring an increase in the ranking.

Another element of Web design is link building. This allows you to get links from other sites that can increase your place in the ranking, when you build your site, be sure that it is easy to reach.

7. The total design of the site

When a visitor arrives at your website, he will make an impression in the first seconds. If your main page has a nice design, it will give a positive impression to the visitor.

8. Responsive Design

Design-ul responsive este un concept popular deoarece implica un site capabil sa fie optimizat pentru device-uri si browsere diferite.

If your website is optimized only for large screens (monitors, televisions) and is difficult/impossible to use on mobile devices, you will lose a lot of visitors because the majority of online traffic comes from users who use such mobile devices .

Nowadays, Web designers have access to an increasing number of technologies, tools and options. The temptation is to include unnecessary elements during construction that affect the site’s performance.

The basic rule in web design is that it should be focused on improving the experience for the user and for search engines. The purpose of the site is to address a wide range of people.

Do you want to know if your site meets all these SEO requirements? Contact us for a SEO analysis!