On May 13, Matt Cutts, the head of the Web Spam team at Google, released a statement announcing that there will be a new update of the Penguin algorithm, officially called Penguin version 2.0.

The exact release date is still unknown, but some important changes in SEO are announced.

What is the Penguin algorithm?

The Penguin algorithm is part of the algorithm for positioning sites in the Google search engine that deals with the identification and ranking of sites that violate Google’s terms and conditions from the point of view of backlinks (received links).

This algorithm appeared for the first time on April 24, 2012, impacting approximately 3.1% of indexed sites.

It is expected that this update will affect a higher percentage of sites, and the methods of analysis will be more complex.

What the new Penguin update is preparing

A summary of the statements offered by Matt Cutts in that video statement are the following:

  1. Penguin 2.0 will affect many more sites than the first Penguin update.
  2. Sites that offer a pleasant browsing experience and quality content for end users will be awarded.
  3. Sites that will be identified as selling links will be penalized, and link buyers will notice that the received links no longer offer authority and PageRank.
  4. Niches (insurance, xxx, gambling) that traditionally use spam techniques will be strongly affected.
  5. The “broken” sites will be identified more easily by Google, and through Google Webmaster Tools, webmasters will receive more detailed information about the security breaches in the site that led to the “breaking” of their own sites. Also, webmasters will receive more information about cleaning infected sites through Google Webmaster Tools.
  6. The authority of sites in specific niches such as medicine or tourism will be better identified by authors (persons or doctors who are classified as experts in the niche they are active in and are present on Google +). The content of these authors will be positioned higher than that of competitors who do not align with the new standards. Google authorship will not work with company G+ accounts, but only with individual G+ accounts.
  7. Sites in the “grey” area that do not flagrantly violate Google’s terms and conditions, but which were penalized by the Panda update, will be checked again, and the effect of Penguin 2.0 will not be strongly felt on them, some sites -s in this category will even be de-penalized.
  8. An attempt will be made to remove multiple listings of the same site after a specific keyword from Google results.
  9. Google will try to provide more useful information to webmasters through Google Webmaster Tools.

Un pinguin pe foi cu Google

How to “survive” the Penguin 2.0 update

The most useful tips on how to make sure that the Penguin 2.0 update will not affect us are:

  1. Making sure that we respect Google’s terms and conditions, and applying the rules of SEO optimization.< /li>
  2. Trying not to receive links from websites that have a large number of external links and where the tendency to sell links is obvious.
  3. Being involved on social media and interacting with other people who use social media platforms.
  4. Consistently providing quality content either through the company blog or through tutorial/helpful information sections.
  5. Offering a way to navigate the site as pleasant as possible for the end user.

Final conclusions

Although the new Penguin 2.0 update is a certainty, Matt Cutts stated in that video conference that the exact release date is not yet known and that nothing is nailed down in terms of the changes that this update will bring: “the plans can change”.

The best thing for a webmaster is to align his site with Google’s terms and conditions (in case he hasn’t already done so) and to optimize the site mainly for a more pleasant user experience using quality content and a efficient design from the point of view of usability.

Do you want to be prepared for any kind of update? Call SEO services to keep up with Google and to have a better position in its results.