A. Description of the action, working hypotheses
Used keys
For tires, key combinations such as tires/rubbers + brand / season (summer, winter) / radius / cheap were taken into account, and for rims combinations of the type rims + brand / radius / metal (sheet metal, alloy)
More than 1300 combinations resulted. They seem to be many, but the situation is not like that at all.
Those who want rims perform many searches starting from the brand and model of car they have. I did not include these variations because there would have been many combinations with a very small volume of traffic.
For this analysis we considered that the current set of keys is sufficient to obtain quite relevant statistics.
Online sites
From the analysis we excluded informative sites, such as magazines or online newspapers, blogs.
We took into account over 100 sites that have a commercial interest in this niche. We focused on several types of sites:
I. e-commerce sites strictly dedicated to the tire and rim niche
II. e-commerce sites that have categories of tires and rims within the site
III. websites of rim or tire manufacturers
IV. classified ad sites
V. comparison sites
B. Top 10 sites present on the first page divided according to their type
For the positioning charts in the Google engine, we took into account the percentage of keys present on the first page.
Traffic attracted by each position on the first page
Top 10 site-uri de comert electronic din nisa anvelope si jante
Top 10 e-commerce sites that have tires and rims categories on the site
Top 10 sites of rim or tire manufacturers
At first glance, this top might not be relevant because each manufacturer will be positioned on its own brand.
However, this positioning can be better or weaker.
At the same time, there are brand-neutral search keys that can generate traffic
Top classified ads sites
The general ad sites included in the start list are not that many, so I included them all in the top
Top comparison sites
There are few price comparisons, so I have included them all in the top
C. Top 10 sites according to positioning
For the positioning charts in the Google engine, we have taken into account the percentage of keys present in various situations described below.
In this top were included all the sites without dividing them according to their type.
Top 10 No #1 – who is in first place and how many times?
Top 10 by presence in the first 3 Google results
Top 10 by presence on the first page of Google
Top 10 by presence in the first two pages of Google
D. Top 10 tire brands
We have limited tire + brand combinations for a very simple reason. Some brands are not strictly tire brands, or even are common nouns, they create interference and the volume of traffic generated is much higher than estimated.
As an example in this sense, Fortuna is a tire brand but, at the same time, it is a fairly general term preferred in many niches. Fortuna is a betting house brand, a pizzeria brand, a hotel brand, and a real estate agency brand. Obviously we cannot issue the mythological source, Fortuna being the name of the goddess of luck or misfortune (Fortuna Mala).
E. Top 10 wheel brands
We have limited rim + brand combinations for a very simple reason. Some brands are not strictly tire brands, or even are common nouns, they create interference and the volume of traffic generated is much higher than estimated.
F. Analysis of keys and positioning in Google for 100+ sites in the tire and rim niche
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