Any website, regardless of its field of activity and target audience, is subject to Google’s rules, which it must not violate in the slightest.
Sometimes it happens that a site enters Google’s sights and a penalty is applied to it.
The de-punctuation can be a consequence of some non-permitted SEO actions, some black hat SEO techniques that Google registers and charges as such.
Although many of those who came into direct contact with such a penalty claim that the actions brought to the site were correct, the exact opposite is found. Some mistakes may be minor, but Google does not overlook them.
If a penalty has also been applied to your website, you must arm yourself, above all, with patience and try, as much as possible, to find the source of the mistakes in order to start the process of recovery after Google penalty.
Admitted mistakes are half forgiven. This principle also applies in SEO. So, clean the site of spam content, organize the list of external links or remove the anchor text system based, obsessively, on the same key phrase.
What is too much is bad, especially in SEO
Too much is bad, especially in SEO. In other words, it is not the quantity of SEO actions that wins, but their quality. The frequency with which a site is intervened, at the level of promotional actions (on or off page), should not be very high.
If you made such a mistake in the past, don’t repeat it. Excessive SEO actions can lead to the depointing of your site, especially when it comes to too many external links obtained in a relatively short time.
It is important to carry out promotional actions in the most natural way possible, with a frequency that does not generate suspicion.
Be careful with the link profile
However, if you have already been affected by a site penalty, either manual or algorithmic, you must start to “repair” all the actions taken that led to that penalty.
If the penalty was caused by a spam link profile, try to remove those links. Although it is tempting to use the disavow file, it should only be used as a last resort.
Initially, try to contact the providers of spam links and ask them to delete them. The disavow file should only be used as a last resort, and the links entered should only be those that have brought repercussions to your site.
If good links also end up in that file, it is possible that the positioning of the site will suffer.
Google Best Practices Guide
The Google best practice guide must always accompany you. With his help you will find out what is and what is not allowed and you will know what you have to do to clean your site of all the problems that caused the penalty.
If you want to speed up the lifting of the applied penalty (anyone wants this, obviously!) you can send a reconsideration request to Google. However, this application must be drafted carefully and must contain detailed information about the possible mistakes that led to the penalty.
Unfortunately, the recovery of a site, after a penalty has been applied to it, is not done from one day to the next.
It is possible that more than a few months will pass from the remedy of the causes of the puncture to its restoration. The type of penalty applied is very important.
If your site has lost positions, reaching from the first page of Google to a much lower page, it is clear that a drastic penalty is being discussed, made on the basis of some major mistakes.
In this situation, the recovery and repositioning time can even last a year, during which it is recommended to continue the SEO strategy, in a correct and natural direction.
The OptimizarePlus approach
The OptimizarePlus service is a SEO optimization service for search engines that only use White Hat techniques . Using White Hat methods there is no risk of penalty from the search engine, obtaining a long-term SEO promotion.