SEO optimization for brand websites – a reliable solution to increase awareness and trust
SEO optimization is all the more recommended for branded websites because beyond image goals and the desire to be increasingly visible, user expectations or demands are much higher – users have higher expectations of brands and are much harsher, more critical, when something doesn’t work the way they think it should.
You probably already know that SEO optimization covers a lot of factors, including the experience that the site offers users – it is meant to improve it, Google has a number of rules, requirements in this regard. What’s more, in recent years, all updates have had user experience at their core.
Perhaps some would say that if you are already a brand it is much easier to sell, people will reach out to you directly because they know you and you have notoriety in the market. To some extent this is true, but if you don’t continue to allocate resources to meet their expectations and try to stay one step ahead of your competitors, people will start to reorient themselves to other brands, they will start to talk negatively about your brand in their circles, some of them will even choose to give negative feedback online and over time the perception will change and you will lose out.
Dedicated SEO strategies for optimizing brand websites
When you have a branded website, the actions require more effort, because it requires much more research, creativity, differentiation and satisfaction.
SEO specialists have to take into account certain limitations or conditions that the brand exposes and have to find solutions, alternatives – this is one of the reasons why SEO services for brand websites are fraught with many challenges.
FivePlus Solutions SEO specialists, experienced in developing dedicated SEO strategies for branded websites, can enhance your brand with outstanding exposure.
What do we look for in SEO strategies dedicated to brand websites?
SEO branding strategies start and follow 4 basic objectives:
Alignment to brand identity
SEO optimization of brand websites – main steps
- We perform an On-Page and Off-Page SEO audit of the website
- We perform an audit of the existing content on the site
- We create the right strategy for content development, taking into account the specifics of the brand
- We optimize existing content on the site so that it is relevant to users and also helps differentiate the brand in the market
- We design articles for your site – useful, engaging and Google-friendly
- We develop and implement a strategy for the most targeted media appearances appropriate to the brand’s values and vision
- Develop action plans for organic brand growth on all existing accounts – e.g. SEO action plan for YouTube channel optimization and SEO development and optimization of video content on the channel
- We develop, present and implement video content SEO strategies
- Identify new topics for the brand by tracking and analyzing future trends