Read the latest information about SEO 2021 – guide to SEO optimization in 2021.

The SEO optimization of the site is done according to some rules recommended by search engines, rules that aim to improve those elements that are needed by search algorithms.

SEO optimization is composed of two main parts: on-page SEO and off-page SEO. The two components are mandatory in order to achieve the best ranking in Google.

The HTML and CSS pages of the site must not contain errors, because pages with errors are penalized by search engines. It is recommended that there are not a large number of active content elements on the pages of the website.

The most important optimisation steps

1. Keyword analysis

A very important step in SEO is the choice of keywords. If the right keywords are not chosen (in terms of traffic and relevance), the SEO project will not have the expected results.

The keywords chosen must be relevant to the content of the site and at the same time have a high enough Google search rank.

When a keyword is chosen, the level of competition for that keyword must also be taken into account (pagerank of competing sites, their level of optimization). The analysis stage is mandatory for a successful SEO campaign.

2. On-page optimization

On-page optimization refers to changes made to the content of the site so that it is indexed in a better position by Google.

On-page optimization is done at the metatag content level, body structure, and at the site content level. The information contained in the site is very important for the search engine (if the page contains too little or too much information, there are problems with indexing).

3. Off-page optimization

Off-page optimization refers to the attempt to increase the number of links to the site with the direct effect of increasing the site’s pagerank. These links are obtained by registering the site in specialized directories.

Entries can be made in several types of directories:Website Directories, Discussion Forums, Business to Business Directories, Article Directories, Classifieds, Social Networks.