SEO stands for search engine optimization, or “Search Engine Optimization” in English. Put simply, SEO increases your visibility online. The more people who can see your website, the more online traffic you get and, consequently, your chances of promoting your products or services to a wider audience. This is why SEO is so important.

There are only 10 positions available on the first page of Google search results. How often do you go to page 2 or 3? It is generally not necessary, as the first options on the front page already contain the information you want

Marketers have revealed the secrets of effective SEO for 2022. We have prepared a list of the essential aspects that you must take into account if you want to have your website on the first page of search results.

Expertise, Authority and Trust

This package focuses on the three aspects that influence the quality of a website’s content. It is included in Google’s Search Quality Rather Guidelines and is considered one of the most important ranking factors in the SEO periodic table published by Search Engine Land.

Many people with experience in this field have supported this claim. Danny Sullivan, a Google representative, wrote in a tweet: “We use a variety of signals as proxies to assess whether content appears to match EAT (Expertise, Authoritativeness, Trustworthiness) standards as perceived by users “.

A brief presentation of each factor:

Expertise. This aspect refers to the accuracy, timeliness and depth of the content. To improve your expertise, you can hire experts, conduct regular site audits, and include author biographies.

Authority. This refers to the quality and number of references to your content in the form of links and shares on social media networks.

Trust. Refers to the public’s perception of your brand and website. References from reputable sites and brand authority should be evident.

Keywords (Keywords)

It is not necessary to mention a keyword in the entire article, as this does not help to increase traffic. As Google’s technology has evolved, synonyms or related words are also considered. Excessive use of a keyword can be detected as spam.

Images and videos play an important role in SEO optimization.

Including both images and videos can make your article more attractive and easy to understand for readers, while helping you rank better in search results.

Local SEO

Location SEO will be crucial in 2023 as people will still want to Google when looking for businesses or services near them.

Creation of Links

Link building is still an essential element in the SEO strategy, as it helps establish a site’s reputation in the eyes of the search engine. Three aspects are important when building links: their quality, quantity and relevance:

Quality. Quality links are those from sites with a good reputation and authority in the field.
Quantity. Link quantity is important in SEO strategy, the more quality links to your site, the higher the chance it will be ranked higher in the results search.
Relevance. Link relevance is essential to your site’s ranking. They must contain relevant text to be considered effective in the SEO optimization strategy. The more relevant links the better.

What is important to avoid in order to get a better search engine ranking.

In order to avoid being penalized by Google, it is important to avoid using SEO tactics that are considered deceptive, that violate the rules imposed by search engines. These may include, but are not limited to, excessive keyword usage, paid links, and duplicate content.

Is it important to optimize your website for search engines to increase your online visibility?

It is important to optimize your website for search engines (SEO) to increase your online visibility and attract more visitors to your business. Investing in this strategy can bring significant benefits to your business, but it requires constant analysis and adaptation to industry changes.