SEO is an essential component of a website’s digital marketing strategy, just as having a mobile-friendly website is more than important.

Smartphone and tablet usage rates are on the rise, which is why you need to make sure your website is adapted and can be accessed seamlessly from any type of mobile device.

Worldwide statistics show that the use of smartphones is starting to outstrip the use of desktop devices, which indicates that in the near future, information search will be conducted primarily using mobile devices.

Therefore, internet users want to be able to access any website from any device, be it desktop, tablet or smartphone. And this is where the notions of mobile-friendly website, dedicated mobile version or responsive website design come in.
seo vs google adword

Avoid a site downgrade in Google

The team of SEO specialists  is obliged to warn non-mobile friendly website owners of possible decreases / fluctuations in search engine results, as well as a possible decrease in traffic, if a responsive design for mobile devices is not implemented.

The user experience (UX) with a website has a direct influence on a website’s ranking in Google results.

In order to provide a more pleasant experience for users, search engines will rank only those web pages that are mobile-friendly in the first results.

Thus, those who do not have responsive sites can expect a significant drop in landing pages in Google rankings.

Those who use Google Webmaster Tools have already been informed about the importance of a responsive website.

Google has sent out messages mentioning pages that are not mobile-oriented and accompanied by the message “These pages will not be seen as mobile-friendly in Google search, therefore they will rank lower for mobile users”.

It is advisable not to ignore the information provided by Google via Google Webmaster Tools.

Google intends to give priority to mobile-friendly sites in search results, so the existence of a responsive site is not a fad, but a necessity, an adaptation to the changing online environment, to the requirements of Google and internet users.

The most important aspect of the need to adapt a website to the mobile area is the fact that there is a recommendation sent by Google, which means that the situation is clear, and the site must be adapted to meet the new standards / requirements.

Google declares responsive web design as the best practice for adapting a website to mobile configurations.

The responsive website design has a single URL and the same HTML code, regardless of the device it is accessed with, which causes Google search engine to index and organize the published content in an easy and efficient way.

There is no need to develop a dedicated version of!

A responsive website can provide a much better experience for users on multiple devices regardless of the screen size of the device being used.

A website that works well regardless of device size (responsive web design) will provide a better and more consistent experience than a dedicated mobile version of a website (, which is designed for a specific device and screen size.

Having a separate website for desktop and one for mobile requires separate organic optimization campaigns. This is a key advantage of a responsive website compared to a separate mobile site (same database, same information presented to internet users).

Don’t wait for Google to drop you, take action and give your website visitors the best experience, no matter what device they are using.

You can find out whether or not your website is mobile-friendly by following a SEO audit.