The first step in developing an online business is the website, the place where the products or services being sold are presented. It is not enough to have a website. It must be made known, it must be promoted, so as to generate visits, potential customers.

So step two of developing a successful online business is promotion. Online, there are several promotion techniques, several types of campaigns that generate awareness. Organic promotion campaigns (SEO), Google AdWords campaigns, social media promotion campaigns, etc.

Organic promotion (SEO)

The role of SEO in increasing the visibility of an online business

Returning to the organic promotion campaign (SEO), it helps a site to obtain positions in the most important Google engines, through multiple promotion actions: selection of the best key phrases (phrases that generate qualified traffic); creation and publication of quality content; on-page optimization and development of a natural link profile (backlinks).

The selection of key phrases is the most important step in the optimization process of a website. It is recommended to select key phrases that are relevant to the domain of activity of the site, i.e. key phrases with high search volume, which can generate conversions.

Publishing quality content and optimizing it for targeted key phrases will determine the ranking of the site in search engine results, but this step represents about 30% of the SEO optimization process.

The increase in organic results is largely determined by external links, (it is better to opt for links from reputable sources, analyzed through the prism of Page Rank). In order to determine the backlink profile needed to achieve the desired results, it is worth taking a look at the competition. So you can do an analysis of the first site ranked in Google results for a given keyword phrase. Identifying your external linking profile will help you determine your own.

70% of the promotion budget is allocated to backlink earning. Quality links are generally expensive, but the investment pays off when you consider the long-term benefits to your online business.

SEO results are not obtained in real time, and there is a possibility that backlinks may not generate immediate results, and it may take weeks or months for search engines to index them. However, this should not be seen as a disadvantage, but as a long-term investment. Unlike other promotion channels, in search engine optimisation, the results will persist even after the campaigns have stopped.

SEO promotion is one of the most effective methods of online promotion and every entrepreneur should give it the attention it deserves.

OptimisationPlus approach

The OptimizarePlus service is a search engine optimization service using only White Hat techniques. By using White Hat methods there is no risk of being penalized by the search engine, achieving a long term SEO promotion.