Very often we ask ourselves what are the SEO techniques that must be applied to obtain visibility in the TOP 5 Google.
In general, this question arises when we have exhausted a large part of the actions that we consider optimal from the SEO point of view (SEO actions on site, gaining backlinks from valid sources, gaining social signals, etc.).
If we have carried out site optimization actions and optimal visibility is delayed, it is advisable to focus our attention on UX (User Experience).
UX represents all the aspects with which the visitor of a website or the user of a product comes into contact and which can influence his perception, behavior, actions, feelings.
It is a misconception that SEO and UX represent two distinct areas without influence on each other and that require distinct approaches and strategies.
It is no secret that SEO is an essential component of the development of any online business.
In order for the SEO strategy to work at optimal parameters, we must focus our attention on the visitor (potential customer) and the experience he has when interacting with the website.
The following recommendation follows from the previous statement: SEO and UX must work together to record a positive ROI.
The influence of UX on SEO
Google is the most popular search engine. Have you ever wondered why? The answer is as simple as possible: Google is the most popular search engine because it responds to the search / information needs of users by returning the most relevant / qualitative sites.
In order to continue to be the most popular search engine, Google designed a system of algorithms capable of analyzing and evaluating all the sites published online.
Thus, it returns in the first ten search results the sites it considers to be the most relevant to meet the needs of Internet users.
In short, it tries to list in the TOP 10 the sites with quality information and which will contribute to the satisfaction of an immediate or future need.
Google analyzes search behavior, records what we “like”, analyzes the sites that “have what we like”, makes a selection and organically promotes only the sites that comply with certain quality standards regarding content, design, relevance, loading speed etc.
Google tries to “understand” the user and his behavior and to identify which websites correspond to a certain search behavior.
The most effective long-term strategy is to ensure that the website complies with the standards imposed by search engines, that it is SEO-oriented and that visitors (potential customers) have a pleasant experience when they interact with it.
The user’s experience with the site has a direct influence on the ranking in the organic results.
SEO techniques (on site and off site) must be closely related to the user experience.
The promoted landing pages, the information provided through these pages must be in accordance with what the Internet user wants to find out or obtain. Currently, any SEO action carried out strictly for the manipulation of Google, without considering the consumer and the search behavior, may attract the application of a penalty.
Who are we addressing: the Google engine or the internet user?
The ranking criteria in Google results are more and more rigorous.
We can say that it becomes more and more human with each algorithm update.
If we want a site to benefit from the best visibility, we must address the internet user directly and the search engine indirectly. A consumer-oriented site is automatically affiliated with Google’s requirements.
Do you want to check if you have an optimized website from a UX point of view? Then, you should know that the OptimizarePlus agency does not only offer servicii SEO, but also website optimization services for users. Contact us and we will perform a UX audit for you, to see what the problems are, then we will make an optimization strategy.