According to www.wall-street.ro, online advertising at the European level increased by 7.6% in 2010, and a 15% increase is expected for 2011.
Costs of traditional advertising methods vs. internet promotion
In the case of promotion on the Internet, the costs represent less than 20% of the costs required for traditional methods of promotion, which target print media, radio/TV media, outdoor advertising, etc., the results often being more spectacular.
Promotion on the Internet is long-term, having effects as long as the site is visible to potential customers.
The potential brought by the Google search engine for the Romanian online market
Optimizing a site is a process of SEO services that aims to obtain as much traffic as possible from redirection from search engines.
According to the study carried out by trafic.ro between December 1, 2009 and January 15, 2010, Google is the most used search engine in Romania, being used by 97.16% of those who use search engines.
The same study also shows that 51.98% of traffic on Romanian pages is the result of redirection by a search engine.
The traffic brought by the “organic” listing in Google
The organic, or natural, listing is represented by the links that are displayed for free by Google, as a result of a search, right below the sponsored links.
Optimizing the organic listing is the best long-term option for a client who wants to be found by the client on the first page of Google.
It is a cheaper promotion method than paid advertising techniques, and it provides results even after the SEO service actions have ended. Studies show that 80% of users who perform a search using Google will rather access an organic link than a sponsored link.
How important is positioning on the first page in Google
If the site is not on the first page of the Google search engine or is not indexed at all, the chances that the site will receive visitors redirected by it are very small.
Without good indexing in Google, a site cannot achieve its goal from the point of view of a very high standard of image, conferred by the positioning in the top 10 of Google.
80% of those who perform a search using Google will only access the links of the pages listed on the first page of Google.
The higher the page is listed in the search, the more users it will attract.
What happens if the site is not optimized for Google?
A search engine uses certain specific algorithms to search the approximately 20 billion existing sites according to certain rules.
When the search results have been obtained, a score is calculated for each of these results depending on the relevance of the site for the search key.
The results will then be displayed in descending order of scores. Optimizing the site should be seen as an attempt to get as high as possible in a Google search, for certain keywords appropriate to the site’s content.
In order to get as high as possible in the search engines, a site must comply with certain optimization rules, in order to obtain the highest scores from the search algorithms.
A site not optimized according to search engine rules, will not have a good position in Google.
Therefore, without a proper investment in a site optimization project through SEO services, there can be no real chances to benefit from a top position in Google, reducing the company’s potential in front of the competition.
Guarantee a position in Google
Through SEO optimization